Consumer behavior
Consumer Behaviour
Consumer Behaviour
1. High Quality Expectation
They have high quality expectation. For example, in terms of food, they expect high quality and fresh food with nice presentation and packaging.
2. Health-conscious
Japanese consumers are very health-conscious and they are willing to pay higher prices for health products that they perceive as being of high quality products. The demand for healthier products and lifestyles increases as it greatly helped improve conditions of consumers who are complementing their desire for a healthy and long life.
Herbal supplements are getting popular. Traditional medicines such as Kampo and herbal teas enjoy considerable popularity.The most popular herbal and natural supplements include royal jelly and propolis, blueberry and gingko bilob.
Shopping
1. The media exerts an increasing influence on consumer shopping. For example, many consumers buy the goods they see on television, especially if they are being introduced by their favourite celebrities. They have a tendency to follow and intimate the fashions and the lifestyles of celebrities. Thus the media became not only a means of entertainment but a key element in consumerist culture.
2. The Japanese mobile telephone system is highly developed and well maintained. Japanese consumers will tend to buy things and search for shopping information via their mobile phones.
3. Internet penetration has risen rapidly since 2005. The most common use of the internet is to exchange email, followed by searches for free coupons and shopping information. Other popular uses included shopping and chatting. Lower access fees and recent growth of broadband connection through fixed phone lines have boosted internet usage.
4. Convenience stalls and vending machines have gained in importance. It is one of the most important point of sale that attracts a wide group of consumers. The range products sold are very wide such as rice can also be one of the products.
